{"componentChunkName":"component---src-templates-blog-post-ts","path":"/why-people-arent-clicking-your-call-to-action-button/","result":{"data":{"site":{"siteMetadata":{"title":"Clausehound Blog","author":"Joshua Koudys"}},"markdownRemark":{"id":"ba568bc3-dfd0-56fb-a318-04a4b4aa590b","excerpt":"Our partner organization Bullfrog Insurance recently published an article on improving calls to action. Websites are driven by two all-important metrics…","html":"<p>Our partner organization <strong>Bullfrog Insurance</strong> recently published an article on improving calls to action.</p>\n<p>Websites are driven by two all-important metrics: impressions and clicks. Maybe you have the enticing content for views, but how do you unlock the ever elusive clicks?</p>\n<p>If you’re curious why your CTAs don’t seem to be effective as you predict they should be, be sure to check out the full article on it <a href=\"http://bullfroginsurance.com/blog/why-people-arent-clicking-call-to-action-button/\" target=\"_blank\" rel=\"nofollow noopener\">here</a>.</p>","frontmatter":{"title":"Why People Aren’t Clicking Your Call to Action Button","date":"January 06, 2018","description":"eOur partner organization Bullfrog Insurance recently published an article on improving calls to action.","author":{"id":"alva@clausehound.com","first":"Alva","last":"Ching","bio":null,"image":null},"tags":["Announcements","aching"]}}},"pageContext":{"slug":"/why-people-arent-clicking-your-call-to-action-button/","previous":{"fields":{"slug":"/pick-of-the-litter-absolutely-pure-water-doesnt-exist/"},"frontmatter":{"title":"Pick of the Litter: Absolutely Pure Water Doesn't Exist!","tags":["aching","POTL"],"author":{"id":"alva@clausehound.com","first":"Alva","last":"Ching"}}},"next":{"fields":{"slug":"/2018-provides-a-new-chance-to-go-on-a-digital-diet/"},"frontmatter":{"title":"2018 Provides a New Chance to Go on a Digital Diet","tags":["Announcements","aching"],"author":{"id":"alva@clausehound.com","first":"Alva","last":"Ching"}}}}}}